Don't Mug Yourself - The Streets (http://www.youtube.com/watch?v=veAIHDGghP4)
Conventions:
Image appears to be important as the backdrop behind the artist constantly changes which adds variety but can distract and confuse from what the artist is saying.
Goodwins Rules:
The music video is almost taken over with close-ups of the artists and his friends,etc. This helps to see what the artist is singing clearly but the setting changes quickly and cannot be seen properly when the artist is in frame. There are references to the notion of looking right at the end of the music video when the artist looks directly at the camera, breaking the fourth wall, as the audience look at the artist he appears to look at us.
Textual Analysis:
The lyrics and visuals link well together as the artist does actions or has props which relate the two together, however the music and visuals togther seem unusual when watching the music video. This music video is partly performance based but mainly narrative based.
RUN DMC- 'Walk this way' (http://www.youtube.com/watch?v=4B_UYYPb-Gk )
Conventions:
The image of both sides of 'music' in the video is important, the appearence to the artists matter. There appear to be hardly any close-ups of the artists face, only when the main artists breaks through the wall.
Goodwin's Rules:
This music video is performance based but could be partly narrative based because of the evident rivalry we see on screen between the two genres of music.
Textual Analysis:
The lyrics and visuals work well togehter and the wall between clearly shows the differences between the two genres of music which mix at the end of the music video.
Note: This has music video has interestingly been described as ' Breaking down the wall (seen in music video!) of two styles' Two genres mix together in this music video.
