Evaluation Activity 5

 How did you attract / address your audience?  

These stills highlight the main convention of the action/adventure genre, a chase scene our chase starts in a large open space (recreational ground) with obstacles to overcome. The use of music over this scene creates tension and  adds suspense to the final outcome at the end of our opening sequence. 

Our questionnaire (the one we constructed before making/filming our opening sequence) results told us that the age category most associated with watching action/adventure films is eleven to twenty eight year old's. Our audience research helped us attract our target audience by specifically aiming our film at people aged twelve years old upwards.

Questionnaire Above

The peer evaluations helped me to understand what I could improve to attract a wider target audience. My peers felt that the strengths of my film were the non-diegetic sound ,the variety of camera shots used, the clear voice-over, and effective continuity editing. My peers felt that their could be some improvements on the mise-en-scene and that my film reflected the typical conventions of the action/adventure genre. They also thought my film could be exhibited at film festivals and cinemas aswell as on DVD.
 My Film is similar to Die Hard, in that there are large chase scenes in Die Hard, mainly including modes of transport such as cars, lorries,etc. My film also has a chase scene and a mode of transport is used in it ( a van as a getaway vehicle). Also large offices feature in the  Die Hard films showing a large deal of activity happening and the strain of a bosses job. In our film we also have a office, In both films the offices are shown as headquarters/base where most work takes place on computers and on telephones and mobile phones.

The unique selling point of my film is that it is an action and adventure with young people (teenagers) in it and aimed at teenagers specifically. This is a unique aspect of my film as all typical action/adventure films involve adults. I felt using teenagers would show their strengths (fast paced, quick thinking) and weaknesses (vulnerability and not able to sustain energy for long periods of time, unlike adults).