Example 'Stay Awake'
Artists name: Eilliot Gleave (Initials E.G = Example, Well known, this song is currently 5th in the charts, fallen from 2nd position)
Music Genre: Rap, Hip Hop, R&B (the same as our music genre)
Example is signed by Data Records who are owned by The Ministry of Sound. he is quite a recent/modern artist and has worked with artists such as Wretch 32 and Tinchy Stryder.
Success: This video is successful overall because it keeps the interest of the viewer throughout and makes the viewer want to watch it again because of the fast shots and unusual content.
1) There is a use of colourisation which gradually comes apparent towards the end of the music video through the use of a colour powder fight.(use of slow motion). The start of the music video is a grey and washed out colour, with shots of the artist throughout being in black and white.
2) Use of some narrative (e.g on the line of ' Did we chase the rabbit into wonderland' (intertextual reference to Alice in Wonderland film) but mainly spectacle such as freestyle dancing or movement. Also slow motion is used to highlight the difficultly of the tricks, in time with the music.
3) Different framing and angles add interest e.g different shots of buildings/materials/speakers at the beginning.
4) Different settings and locations: disused farm buildings, city shots, woodland,etc.
5) Variety of different shots, lots of close-ups on artists face and mouth.
6)The visuals on screen link to the lyrics closely.
I will take aspects from this video and look at how our music video could be created.
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