Tuesday, 5 July 2011

Music Video Genre Task (Video 2)



Conventions:
There is an element of performance where the artist dances with a man but this dream becomes a reality and the man suddenly disappears. Apart from this the music video is strongly narrative based around the artists relationships,etc.
Goodwins Rules:
This music video revolves around the looking notion, using mirrors. The setting is a usual place to see mirrors in and they are used throughout the music video to highlight the mood/state of the artist and the women surrounding her. This music video is also focused mainly on the artists image, and her appearance constantly changes, her hair and make-up go from tidy to messy. 
Textual Analysis:
The lyrics and visuals link together well in this music video and the music fits the visuals as the music and genre are quite serious. There is a constant notion of looking into the mirrors which show the artists appearance through out the music video. There are lots of close-ups of the artist looking at herself in the mirror, which feels like see is looking through the mirror and into the camera, making her appear to be looking through two screens.

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