Tuesday, 5 July 2011

Music Video Genre Task (Video 3)



Conventions
This music video is strongly image based and links to romanticism and sex. The artists body and appearance is made the focus of attention through out the music video. There is some performance sections of dance relating the genre of Pop.
Goodwins Rules:
There is reference to the notion of looking as glitter balls feature frequently in the video. The artist clothing also changes frequently which shows how she uses her body and appearance in the music video.
Textual Analysis
The lyrics link to the visuals on screen and the music and visuals work alongside each other well. There are  a variety of different close-ups on the artist, although another artist features briefly towards the end of the song and there are other people featuring as it is made to look like a party, the main artist remains the focus of the music video. 

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